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His career was helped along by
a relaxed, natural manner which suited television. The son of Italian
immigrants, Como planned to be a barber before joining Freddie Carlone’s
band as featured singer in 1934. He toured the Midwest for three years
with Carlone and then in 1937, joined Ted Weems’ band. After five years
with the band, Como left to work as a solo singer and signed with RCA in
1943. Popular on radio for his rounded even tone, seen at its best in his
ballad singing, he attempted a career in Hollywood, before recording
success came in 1945. His first million-seller was ‘Till the End of Time’.
Then came ‘If I Loved You’, ‘A Hubba-Hubba-Hubba’, and ‘Temptation',
originally recorded by Como’s mentor Bing Crosby, this inaugurated a
policy of reviving past hits. Others in this vein included ‘Prisoner of
Love’, ‘When You Were Sweet Sixteen', ‘Because’ and
‘If’. In contrast to Dick Haymes and Frank Sinatra,
balladeers whose sales fell in the early fifties as a new breed of harder
voiced singers like Frankie Laine and Johnnie Ray, emerged, and whose
records were highly produced, Como continued to sell vast quantities of
records throughout the decade. Promoted on his television show, his hits
included a mix of novelty songs, such as ‘Papa Loves Mambo’, ‘Hot Diggity
(Dog Ziggity Boom)’, ‘Chee Chee Oo Chee (Sang the Little Bird)’, a duet
with Jaye P. Morgan, and
‘Delaware’.
He also recorded an unlikely slick cover of the R & B hit ‘Ko Ko Mo’,
formula ballads, such as ‘The Girl with the Golden Braids’ and relaxed
numbers like ‘Catch a Falling Star’ and ‘Magic Moments’. In
semi-retirement in the sixties and seventies, he recorded less frequently,
but still had the occasional international success with romantic ballads
like ‘If’ and restricted his performing to Las Vegas clubs and to
television. |